S Jeffrey Praveen

S Jeffrey Praveen

Hi, I'm Jeffrey

Designing
products & Framing
birds.

Experience

5-year Product Design

2-year Motion Design

1-year Graphic Design

Tools that I use

  1. Framer

  1. Sketch

  1. Figma

Product Manager

Click me

12.97° N, 77.59° E

Bengaluru

Role

Founding Product Designer

Currently at

The Reward Store

Previously at

IBM · Amazon.

S Jeffrey Praveen

Hi, I'm Jeffrey

Designing
products & Framing
birds.

Experience

5-year Product Design

2-year Motion Design

1-year Graphic Design

Tools that I use

  1. Framer

  1. Sketch

  1. Figma

Product Manager

Click me

12.97° N, 77.59° E

Bengaluru

Role

Founding Product Designer

Currently at

The Reward Store

Previously at

IBM · Amazon.

Work Experience

My Learning Opportunities (AKA) My work Experiences

Senior Product Designer, The Reward Store

Aug 2024 – Present

Senior Product Designer, The Reward Store

Aug 2024 – Present

Senior Product Designer, The Reward Store

Aug 2024 – Present

User Researcher, IBM

Jan 2023 – Apr 2024

  • Validated product-market fit through early-stage user research with cross-functional teams.

  • Led research workshops to improve survey-driven decision making.

  • Aligned business, user, and technical requirements across design, product, and engineering.

  • Conducted usability testing and task analysis to uncover user pain points.

- 002

Customer Service Associate, Amazon

Aug 2020 – Mar 2021

Identified and resolved customer issues to improve overall experience, satisfaction, and loyalty.

- 003

About

Designer who owns the outcome.

Designer who owns the outcome.

I started in mechanical engineering, found my way to design, and spent a year as a User Researcher at IBM before joining The Reward Store. There I went from Product Designer to Senior Product Designer — and somewhere along the way I stopped thinking like someone who makes screens and started thinking like someone who owns outcomes: scoping products, talking to vendors, running discovery, and shipping.

I started in mechanical engineering, found my way to design, and spent a year as a User Researcher at IBM before joining The Reward Store. There I went from Product Designer to Senior Product Designer — and somewhere along the way I stopped thinking like someone who makes screens and started thinking like someone who owns outcomes: scoping products, talking to vendors, running discovery, and shipping.

I’m now moving deeper into product management, because the part I love most is the “why” — finding the real problem and deciding what’s worth building. Off the clock, I’m a wildlife and bird photographer, which is really the same skill: sit still, watch closely, and wait for the real behavior to show up.

I’m now moving deeper into product management, because the part I love most is the “why” — finding the real problem and deciding what’s worth building. Off the clock, I’m a wildlife and bird photographer, which is really the same skill: sit still, watch closely, and wait for the real behavior to show up.

Get in touch

Jeffrey

Bengaluru, India · jeffrey1998129@gmail.com