Hi, I'm Jeffrey

Designing
products & Framing
birds.

Experience

5-year Product Design

2-year Motion Design

1-year Graphic Design

Tools that I use

  1. Framer

  1. Sketch

  1. Figma

Get In Touch

Click me

12.97° N, 77.59° E

Bengaluru

Role

Senior Product Designer

Currently at

The Reward Store

Previously at

IBM · Amazon.

I’m at my best turning early ideas into real products, fast. I combine vision, business sense, and hands-on design, helping teams work through ambiguity and lay strong foundations.

Resume

Work Experience

A snippet into my projects

Designing the First generation of Travel Booking - Flights booking & Bus Booking

Building the platform's first travel products and the spine every travel category after it would stand on.

View case study

Premium UX Template for Framer

Designing the First generation of Travel Booking - Flights booking & Bus Booking

Building the platform's first travel products and the spine every travel category after it would stand on.

View case study

Premium UX Template for Framer

E-commerce Website Redesign

Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.

View case study

Premium UX Template for Framer

E-commerce Website Redesign

Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.

View case study

Streaming E-commerce Navigation

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

View case study

Premium UX Template for Framer

Streaming E-commerce Navigation

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

View case study

Enhancing Mobile Banking App Usability

Using a user-focused strategy, the objective was to produce a user-friendly interface for improved financial intelligence in budget planning.

View case study

Premium UX Template for Framer

Enhancing Mobile Banking App Usability

Using a user-focused strategy, the objective was to produce a user-friendly interface for improved financial intelligence in budget planning.

Coming Soon

Work Experience

My Learning Opportunities (AKA) My work Experiences

Senior Product Designer, The Reward Store

Aug 2024 – Present

  • Led the design and delivery of 20+ features across loyalty, travel, rewards, and engagement.

  • Built scalable design systems and AI-powered workflows to improve product quality and delivery speed.

  • Partnered with engineering, leadership, and vendors to launch end-to-end product experiences.

  • Shaped product strategy through user research, discovery, and cross-functional collaboration.

User Researcher, IBM

Jan 2023 – Apr 2024

  • Validated product-market fit through early-stage user research with cross-functional teams.

  • Led research workshops to improve survey-driven decision making.

  • Aligned business, user, and technical requirements across design, product, and engineering.

  • Conducted usability testing and task analysis to uncover user pain points.

Customer Service Associate, Amazon

Aug 2020 – Mar 2021

Identified and resolved customer issues to improve overall experience, satisfaction, and loyalty.

Jeffrey
Jeffrey

Bengaluru, India · jeffrey1998129@gmail.com

S Jeffrey Praveen

available for work