Hi, I'm Jeffrey
Turning complex problems
into clear, scalable experiences.
I’m at my best turning early ideas into real products, fast. I combine vision, business sense, and hands-on design, helping teams work through ambiguity and lay strong foundations.
Work Experience
A snippet into my projects
Work Experience
My Learning Opportunities (AKA) My work Experiences
Senior Product Designer, The Reward Store
Aug 2024 – Present
Lead Product Designer for Storefront, evolving it into an employee engagement platform.
Designed Flight & Bus Booking from the ground up, translating APIs and business rules into scalable UX.
Designed 10+ product experiences and 8+ complex workflows across rewards, campaigns, and employee management.
Led product research and competitive analysis to shape product direction and MVPs.
Built and maintained the Sunshine Design System across products.
Improved design-engineering handoffs and introduced AI-assisted prototyping.
User Researcher, IBM
Jan 2023 – Apr 2024
Validated product-market fit through early-stage user research with cross-functional teams.
Led research workshops to improve survey-driven decision making.
Aligned business, user, and technical requirements across design, product, and engineering.
Conducted usability testing and task analysis to uncover user pain points.
Customer Service Associate, Amazon
Aug 2020 – Mar 2021
Identified and resolved customer issues to improve overall experience, satisfaction, and loyalty.